Our Story
A legacy built
pool by pool.
For over seven decades, California Pools has been transforming backyards and building legacies, one extraordinary pool at a time.
The Founder
Wayne Steimle's vision.
In 1952, Wayne Steimle had a radical idea: that every American family deserved a beautiful, well-crafted swimming pool, not just the wealthy few. Armed with integrity, craftsmanship, and relentless drive, he built California Pools from the ground up.
His philosophy was simple: never compromise on quality, always over-deliver for the customer, and treat every pool like it's the only one you'll ever build. That philosophy became the bedrock of a brand that today spans the entire nation.
The legacy he created now offers franchise partners the rare opportunity to build their own business on a foundation that took 70 years to establish.
Our Journey
70 years of excellence.
From a single crew in California to America's most trusted pool franchise network.
Founded by Wayne Steimle
Wayne Steimle begins building pools in Southern California with a crew of two, a truck, and an unshakeable vision for quality.
Regional Expansion
Rapid growth across the Southwest. California Pools becomes synonymous with luxury outdoor living in Phoenix, Las Vegas, and beyond.
National Recognition
Industry awards, 20,000+ pools built, and the launch of the first franchise model, bringing the California Pools standard nationwide.
Franchise Network Growth
Expansion to 100+ franchise territories. Development of proprietary technology, vendor partnerships, and the Franchise Support Center.
Innovation & Scale
50,000 pools milestone. Launch of outdoor living, landscaping, and remodeling revenue streams for franchise partners.
National TV Fame
California Pools featured as the pilot launch partner for Pool Kings on HGTV & DIY Network, with 5 seasons and 21 episodes bringing our craftsmanship into millions of American homes.
Next Chapter of Growth
Strategically positioned to double the franchise network. Strong buying power, amplified profitability, and premium territory availability.
National Media Presence
Bringing California Pools into America's living rooms.
Our brand has achieved national recognition through partnerships with major networks, reaching millions of families and solidifying our position as America's most trusted pool brand.
California Pools served as the exclusive pilot launch partner for Pool Kings on HGTV and DIY Network. Across 5 seasons and 21 episodes, we showcased our expert craftsmanship and innovative pool designs to millions of viewers across North America.
This national television exposure solidified California Pools as America's most recognized pool brand, attracting top-tier talent, ambitious entrepreneurs, and homeowners seeking the gold standard in pool construction and outdoor living.
Featured On:
Our mission.
To create extraordinary outdoor living experiences while providing franchise partners with the systems, support, and brand strength to build thriving businesses.
Our vision.
To be the undisputed national leader in pool construction franchising, doubling our network and impact over the next three years.
Our values.
Craftsmanship, integrity, community, innovation, and partnership: the five pillars that have guided California Pools for over 70 years.
Ready to Join Our Legacy?
Connect with a franchise development specialist today.